Case Study:

Nowadays one of the most popular business topics is to create a community around your business. Those communities are online-based but very few numbers of them are actually created and less and less of them create some value for customers.

Meanwhile American Express invests in creating its Open Forum website. This is a web place where different industry experts share their experience. AMEX invites experts such as guest authors from various business fields to share their knowledge and experience gained over years of hard work.

So, what AMEX has right now is a web-page with valuable and rich content that’s popular among business individuals, without spending on expensive content creation.

The Lesson

You trust quality content created by professionals, industry leaders and experts. And you can do it only by asking them to share their wisdom. That will build traffic and create an online community.

Leave a comment

One of Dubai's leading sales and marketing gurus specializing in sales training, branding and communication strategies and startup building.



This message is only visible to admins.
Problem displaying Facebook posts. Backup cache in use.
Click to show error
Error: Unsupported get request. Object with ID 'DariushSoudiConsultancy' does not exist, cannot be loaded due to missing permissions, or does not support this operation. Please read the Graph API documentation at Type: GraphMethodException

Dariush Soudi © 2017 All rights reserved.