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Never forget your roots

Never forget your roots

Recently I experienced two instances which I would like to share with you and would love to hear your opinions. Few years back, 4 years to be precise, I helped a young man out. He was earning very little money, working on a 12 hour shift, 6 days a week. He was working somewhere which had no scope of career…

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Honesty and Integrity

Honesty and Integrity

A short while ago I was asked to reorganize and turnaround a business which had recently launched in The UAE. The fee was paid upfront and despite requesting the chairman to give me full control of the changes (which I always do) he didn’t. He paid my fee upfront (thank you and I’m not cheap) and within a few short…

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Life Experience from Dariush Soudi

Life Experience from Dariush Soudi

I remember when I was younger….one of my duties in our home was to keep the front and back garden in a presentable manner. So I set out to cut the grass and trim the hedges every weekend. At the time we lived in Manchester England, where you are not guaranteed the right kind of weather to be able to…

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American Express

American Express

Case Study: Nowadays one of the most popular business topics is to create a community around your business. Those communities are online-based but very few numbers of them are actually created and less and less of them create some value for customers. Meanwhile American Express invests in creating its Open Forum website. This is a web place where different industry…

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Zappos.com

Zappos.com

Case Study:  This is a case of one of the most outstanding companies in e-commerce with an outstanding digital marketing presence. Zappos makes customers happy offering 1-year money back guarantee plus free shipping for your purchase delivery or returning. Those loud promises are the part of aggressive marketing strategy that shoppers are willing to praise the company’s decision publicly. But…

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Airbnb

Airbnb

Case Study: Airbnb has changed our way of traveling and looking for accommodations. Very few people know that their founders couldn’t even afford their rent while launching, now the site has 150 million users, 4 million listings and $32billion of valuation in 2017. They focused on an aggressive and strong digital marketing strategy based on user-generated content on all the…

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Is Entrepreneurship for You?

Is Entrepreneurship for You?

Entrepreneurship is a word that has been thrown around so much over the past decade that few people really and truly realize the magnitude of every endeavor that goes under it. Its very essence is the pursuit of a business founded upon an ingenious product or service. But who really are the ones worthy of being called ‘entrepreneurs’? What does…

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