Case Study:

Airbnb has changed our way of traveling and looking for accommodations. Very few people know that their founders couldn’t even afford their rent while launching, now the site has 150 million users, 4 million listings and $32billion of valuation in 2017. They focused on an aggressive and strong digital marketing strategy based on user-generated content on all the social media platforms (Facebook, Instagram, Twitter…), how-to videos directed towards the owners and famous city guides. Their Instagram content is full of fun and humor with different locations all around the globe, it becomes more than just a service and tends to be a travel forum for keen travelers. If we speak about the social media superstars, Airbnb, definitely, is one of them! Only in 2015, they have increased their followers by 341% and gained about 13 million interactions via Instagram.

The lesson:

It is very important to create interesting content in digital media platforms connected to your business idea. Good quality content will increase the number of users, thus increasing revenue for your business.

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