A short while ago I was asked to reorganize and turnaround a business which had recently launched in The UAE. The fee was paid upfront and despite requesting the chairman to give me full control of the changes (which I always do) he didn’t. He paid my fee upfront (thank you and I’m not cheap) and within a few short weeks positive things started happening to his business – new motivated staff, correct sales training, and product knowledge was implemented, a client service program put in place, an online strategy was creating 5 to 10 new clients a day etc.

BUT he couldn’t let go. He didn’t care about detail, he didn’t care about people and how they were treated, he involved himself in recruiting (recruiting on appearance and not motivation). He started making false claims to the market about the company. This made me lose sleep and started affecting the quality of my life, despite the positive consultancy fee I was being paid!

After deliberation, I spoke to him and his directors about my concern and they agreed that there will be no further involvement from him.
BUT it continued, time was wasted and a divide was created between the motivated hard working staff and the staff who were lazy and destructive.
Within 7 weeks of being there and bringing in new revenue, I fired the client.
He and they could not believe how someone could walk away from their money, they couldn’t understand what the problem was.
This was a few weeks ago and since then most of those hard working motivated people have left due to the atmosphere created by their colleagues and zero sales have come in since my departure.
I am proud of what I did and will do everything I can to either recruit those amazing people for my company or find them jobs with businesses who deserve them.

BUT how sad is that? People are prepared to waste time, waste money and a great opportunity because they have gained bad habits, such as dishonesty, disrespect and running a business as an ulterior motive.
I had two choices when I left. Report them to the authorities for misinformation being given to the consumer or allow them to continue and (very soon) go bust!

What would you do if you were in my situation?

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One of Dubai's leading sales and marketing gurus specializing in sales training, branding and communication strategies and startup building.

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