Case Study: 

This is a case of one of the most outstanding companies in e-commerce with an outstanding digital marketing presence.

Zappos makes customers happy offering 1-year money back guarantee plus free shipping for your purchase delivery or returning. Those loud promises are the part of aggressive marketing strategy that shoppers are willing to praise the company’s decision publicly.

But Zappos continues to invest in online marketing and it has an active social media communication with a friendly tone of voice and full of fun.  

Take a look how Zappos focus on customers needs and wants. This is the core of every super professional communication.

The lesson

Digital content marketing should be oriented to customers needs to ensure measurable results.

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