Case Study: 

This is a case of one of the most outstanding companies in e-commerce with an outstanding digital marketing presence.

Zappos makes customers happy offering 1-year money back guarantee plus free shipping for your purchase delivery or returning. Those loud promises are the part of aggressive marketing strategy that shoppers are willing to praise the company’s decision publicly.

But Zappos continues to invest in online marketing and it has an active social media communication with a friendly tone of voice and full of fun.  

Take a look how Zappos focus on customers needs and wants. This is the core of every super professional communication.

The lesson

Digital content marketing should be oriented to customers needs to ensure measurable results.

Leave a comment

One of Dubai's leading sales and marketing gurus specializing in sales training, branding and communication strategies and startup building.

CONNECT WITH ME

GET SOCIAL

This message is only visible to admins.
Problem displaying Facebook posts. Backup cache in use.
Click to show error
Error: Unsupported get request. Object with ID 'DariushSoudiConsultancy' does not exist, cannot be loaded due to missing permissions, or does not support this operation. Please read the Graph API documentation at https://developers.facebook.com/docs/graph-api Type: GraphMethodException

Dariush Soudi © 2017 All rights reserved.